How Stories and Strategies Lifted Consumption From 50% to 80% with CoHost

Stories and Strategies is a podcast agency that produces and grows shows for its clients. One of those clients, a FinTech brand, had everything you would want on paper: Strong production, well-researched episodes, more than a year of publishing.

And yet listeners kept leaving early. Consumption sat around 50 percent, and the team could not explain why such a well-made show was losing its audience partway through.

The working theory was a content problem. The real problem was a blind spot: The team didn't actually know who was listening.

They had assumed the audience was experienced, sophisticated investors, and had written the show for them. But that was an assumption, not data.

Finding the listener who actually showed up

With CoHost, Stories and Strategies got a clear picture of the real audience and a map of where the show was losing them:

• The listeners were early-stage, beginner investors, not seasoned experts
• Specific segments were where drop-off spiked
• The content and the audience were simply misaligned

With that, the fix was no longer a guess. The team realigned the show to the people who were actually pressing play, and consumption climbed from 50 percent to 80 percent.

The data behind the turnaround

Advanced Audience Demographics: who is really listening

Advanced Audience Demographics corrected the central assumption. The audience was beginners, not experts, which changed how the team thought about every episode.

Consumption Data: where the show was losing them

Consumption data showed exactly where listeners dropped off and which content was not landing, turning a vague retention worry into a specific, fixable problem.

Analytics Prefix: insight without a migration

Because CoHost's Analytics Prefix layers onto an existing setup, the agency could pull these insights across client shows without moving anyone off their current host.