SALESFORCE INTEGRATION

Connect your podcast to Salesforce

CoHost syncs the companies listening to your show into Salesforce over a secure OAuth2 connection, so podcast engagement shows up right alongside the accounts your sales team already works. Match listenership to your pipeline.

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Secure OAuth2 connection · revocable anytime

Trusted by 300+ brand marketing teams

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Sync. Attribute. Alert.

Put podcast engagement to work in Salesforce

Podcast data usually lives in a dashboard your sales team never opens. CoHost's Salesforce integration moves it into your CRM as native records, so revenue and sales teams can see which accounts are listening and act on it.

Listener + firmographic sync

Sync the companies listening into Salesforce

CoHost lands podcast data in Salesforce as three custom objects: Firmographics for the companies listening (company, industry, size, location, website, job role, seniority, revenue), Show Analytics (download and unique listener counts per episode), and Episode Consumption (from both Apple and Spotify). Pick your sync cadence and the records stay current, with no exported CSVs.

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Pipeline attribution

Attribute pipeline to podcast engagement

Tie listener and consumption data to the accounts, campaigns, and opportunities already in Salesforce. Connect podcast activity to the deals it influenced, so you can prove the show drives pipeline rather than just downloads.

Built for your workflows

Use podcast engagement in the workflows you already run

Because the data lands as native Salesforce records, it works with the reports, views, and automations your team already builds. Flag when a target account starts listening, route engagement signals to the right rep, or fold podcast data into existing dashboards, all using your own Salesforce setup.

Testimonials

Brand marketers turn podcast data into pipeline

CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick headshot
Emily Washcovick
Small Business Expert · Yelp, Inc.
B2B podcast · paid + organic
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch headshot
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson headshot
McKinlay Otterson
Executive Producer · The Arbinger Institute
Case studies

How B2B brands connect podcast data to pipeline

Case study

How Procore confirmed its podcast reached target accounts

6 min read
Case study

How impact.com proved it reaches partnership decision-makers

5 min read
Case study

How Yelp identified the companies behind its downloads

5 min read
Questions & answers

Frequently asked.

The questions we hear most on demo calls. Don't see yours? Bring it to the walkthrough.

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01 How does the Salesforce integration work?
CoHost syncs company-level listener data straight into Salesforce, enriching your existing contact and account records with podcast engagement. Your sales team sees which target accounts are listening. No manual exports and no spreadsheets.
02 Which plans include the Salesforce integration?
The Salesforce integration is included on our Premium and Enterprise plans. It is built for teams that need podcast audience and performance data inside their CRM for account-based marketing, attribution, and lead gen. Talk to our team and we will confirm the right tier for your show.
03 What podcast data syncs into Salesforce?
Three sets of data flow into Salesforce as custom objects: 1) Firmographics for the companies listening (company, industry, size, location, website, job role, seniority, revenue); 2) Show Analytics (total download and unique listener counts per episode); and 3) Episode Consumption (from both Apple and Spotify). Together they let your sales and marketing teams act on who is listening and how engaged they are.
04 How often does CoHost sync data to Salesforce?
You choose the cadence. Sync daily, weekly, or monthly, and change it whenever your reporting rhythm changes. The connection runs on schedule, so the data in Salesforce stays current without anyone exporting a CSV.
05 How is the connection to Salesforce secured?
CoHost connects to Salesforce over OAuth2, the standard for secure app-to-app connections, so no passwords are stored and you can revoke access at any time. You authorize the connection, review exactly what data CoHost can access before anything syncs, and can pause or disconnect the integration whenever you need.
06 Where do I set up and manage the integration?
Everything lives on the Connectors page in your CoHost dashboard. You authenticate with Salesforce, review the permissions, pick your sync cadence, and confirm. From the same page you can check connection status, change the cadence, and pause or deactivate the sync.
07 Can I connect CoHost to HubSpot or another CRM?
A HubSpot integration is on the way and mirrors how the Salesforce connection works. You can request early access on the HubSpot integration page. If your team runs on a different CRM, talk to our team about what is on the roadmap.

Ready to put podcast data in Salesforce?

Book a 30-minute demo. See the live Salesforce connection and exactly what it would sync into your CRM.

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