The Podcast Landscape

Discover who podcast listeners are and what they want from the shows they listen to

As a brand or creator, understanding who your audience is becomes vital.

The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.

Download the report now to understand 2023’s podcast and listener landscape.


The report uncovered key information about
the podcast listener landscape, including:


Americans 18+
are quite positive about
podcasts and podcasters


of podcast listeners
say their social circle
makes podcast


Most listeners consume over
three different titles per week, favoring
ongoing podcasts, published regularly


The Podcast Landscape 2023 gives brands and podcasters insight on:

The top sources
of discovery

Opportunities podcasters
are leaving on the table

How podcast listeners
feel towards branded podcasts

The main drivers of current listening and the barriers to growth and discovery


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


Uncover listener demographics like income, social media habits, hobbies, and lifestyle with CoHost’s Advanced Audience Demographics.

Download the full report and uncover insights, opportunities, and data on podcast listeners

We’re happy to see that you’re interested in podcast marketing. We hope you find the tips and insights throughout this guide useful in growing your podcast audience.

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

State of Podcast Agencies Report 2023

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Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.


The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.

45% of podcast agencies are struggling with resourcing

Download the report to explore the podcast agency landscape

The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.


The State of Branded Podcasts 2022

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Discover impactful insights to help steer your brand in the right direction for podcast success


Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.

CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.

Since launching, the majority of brands are still producing and releasing podcast content to date, with active branded podcasts releasing content for an average of 3.5 years.

This suggests that brands are finding success in the medium.

Mid-length podcasts are the top-rated among branded podcasts

Key Takeaways From the State of Branded Podcasts 2022 Report

Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.


Q3 2023 Podcasting Report

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Discover our Q3 podcast industry recap


Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.

For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.

Showcasing audio newsmakers including companies, launches, and events

Download the full report for Q3's top trends, key releases, expert insights, and more.