How CoHost Helps impact.com Turn a Niche Podcast Into a Lead-Generating Channel

The Solution:

CoHost equips impact.com with the data and tools to grow strategically.

Using CoHost’s enterprise analytics and podcast marketing tools, impact.com can target their ideal audience, validate reach, and fuel measurable business growth, easily reporting success back to leadership.

1. B2B Analytics: Reaching the right professionals
   ‍Through CoHost’s B2B Analytics, impact.com can confirm that they were connecting with decision-makers across partnership and marketing teams by having industry and job role data. This insight gives internal stakeholders confidence that the show is not only reaching listeners, but the right listeners.
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2. ‍Advanced Audience Demographics: Understanding who’s tuning in
   CoHost’s Advanced Audience Demographics allows the team to gain clarity on listener attributes—from income and online habits to location and behavior. These insights inform content direction and help tailor messaging across the podcast as well as other channels.
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3. ‍Marketing Amplification: Accelerating audience growth
   impact.com leverages CoHost’s podcast marketing services to grow listenership quickly and with an experienced team. By optimizing launch strategy and distribution, the show saw strong organic growth, gained traction in the Business category, and developed a loyal following among partnership professionals.
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4. Audience Retargeting: Turning insights into impact
   By tapping into firmographic data, the impact.com team can retarget listeners from their podcast and successfully convert them into customers, directly tying podcast engagement to revenue and lead generation.