Type: Brand
CoHost Plan: Enterprise + CoHost Marketing Services
Favorite Features: B2B Analytics, Advanced Audience Demographics, Tracking Links
impact.com is a B2B affiliate, influencer, and referral marketing platform that helps brands build efficient and successful partnership programs. Their podcast, The Partnership Economy, explores the power of partnerships through candid stories with industry experts.
As a leader in partnership management, impact.com was on a mission to engage a highly specific group: partnership marketers.
Traditional content channels weren’t cutting it, and their team needed a new way to connect with this audience in a meaningful, measurable way.
They launched a branded podcast—but knew from day one that success would depend on understanding their listeners and being able to prove impact (pun intended) for the brand.
Using CoHost’s enterprise analytics and podcast marketing tools, impact.com can target their ideal audience, validate reach, and fuel measurable business growth, easily reporting success back to leadership.
The impact.com team can make a hyper-clear connection between the show and lead generation.