Type: Brand
CoHost Plan: Enterprise
Favorite Features: B2B Analytics, Advanced Audience Demographics, Episode Consumption Rates, Embedded Media Player
Procore is a construction management software, helping construction projects from preconstruction to closeout with the insights needed to ensure safety, efficiency, and return. Procore’s podcast, The Power of Construction, features stories from industry leaders on what businesses are doing today to evolve for tomorrow.
As a leading global construction tech brand, Procore was preparing to launch a new podcast focused on workforce development, sustainability, and the next generation of construction professionals.
But from day one, they knew success couldn’t just be about publishing episodes—it needed to be measured. The team wanted clarity on which KPIs mattered and how to prove their show was driving real brand value.
Without analytics beyond vanity metrics like downloads, there was no way to align podcast performance with their goals of brand awareness, thought leadership, and lead nurturing.
Instead of relying on surface-level metrics, Procore partnered with CoHost to build a data-driven podcast strategy, aligning each episode with their goals around thought leadership, brand awareness, and industry impact.