How Russell Reynolds Associates Scaled Their Podcast Into a Top-Ranked Industry Show

The Solution: 

CoHost’s platform and marketing services help "Redefiners" break out of their plateau.

Partnering with CoHost, Russell Reynolds Associates uses a full suite of enterprise tools and services, blending analytics, strategic reporting, and marketing support to grow their audience and prove performance.

• Targeted Marketing Support: Driving exponential growth: With CoHost’s marketing services, Redefiners saw its average season growth rate increase by 300%. Our team optimized campaigns to reach the right listeners across channels like Apple, YouTube, and their marketing website. This helped the show break out of plateaued performance and into sustained audience momentum.
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• B2B Analytics: Reaching decision-makers in the right industries: Through CoHost’s B2B Analytics, the team can confirm they were connecting with their core audience: senior business leaders across the industries they serve. It gives internal stakeholders confidence that the podcast drives impact with the right profiles.
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• Advanced Audience Demographics: Validating their C-suite reach: Going one step further, CoHost’s demographic and firmographic tools give Russell Reynolds Associates insight into the income levels, professional seniority, and listening habits of their audience, reinforcing that the show is resonating with the exact individuals they set out to engage.
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• Performance Visibility: From downloads to the top of the charts: With CoHost’s advanced custom reporting and insights, Russell Reynolds Associates can track real-time progress as Redefiners climbs the charts, reaching #1 in the Careers category and securing a spot in the top 10 Business podcasts in the U.S–a huge win for their team.