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You wouldn’t measure a campaign by impressions alone, so why treat downloads as your end-all-be-all for podcast measurement?
Download numbers and subscribers might look good on a slide, but they won’t tell you if your audience stayed all the way through, remembered your brand, or took action afterward.
We created this report in partnership with Quill and Signal Hill Insights to break down the metrics that matter, show you how to tie them directly to business outcomes, and give you a clear framework for proving podcast ROI.
Downloads Aside highlights key branded podcast data and benchmarks, including:
61%
of listeners say a branded podcast made them more favorable towards the brand
75%
of listeners agreed that a branded podcast “kept my attention for the entire episode”
63%
of listeners say they would recommend a branded podcast after hearing an episode
Where downloads fall flat, and the metrics that give you the full picture
How to tie your podcast goals to business outcomes
Where to find the podcast insights that matter
How to prove podcast ROI to leadership
Stephanie Andrews, VP of Product, CoHost & Quill Inc.
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
Get in-depth insights into the current podcast agency landscape, including how agencies measure client success and top-performing channels for agency and podcast growth.
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The report dives into the constraints, challenges, and opportunities that podcast agencies and their clients face.
Most agencies (83%) still rely on downloads to measure client success
The second of its kind, The State of Podcast Agencies 2024 provides a comprehensive view of the agency landscape.
