WHITEPAPERS & REPORTS
Downloads Aside: Measuring Branded Podcast Impact
New research from Quill, CoHost, and SHI on how leading brands look past downloads to measure what their podcast really delivers, from audience quality to business impact.
In partnership with Quill + SHI
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What’s inside
For marketers, this report covers:
Where downloads fall flat, and the metrics that give you the full picture
How to tie your podcast goals to business outcomes
Where to find the podcast insights that matter
How to prove podcast ROI to leadership
You wouldn’t measure a campaign by impressions alone, so why treat downloads as your end-all-be-all for podcast measurement?
Download numbers and subscribers might look good on a slide, but they won’t tell you if your audience stayed all the way through, remembered your brand, or took action afterward.
We created this report in partnership with Quill and Signal Hill Insights to break down the metrics that matter, show you how to tie them directly to business outcomes, and give you a clear framework for proving podcast ROI.
Too often, branded podcasts are judged on downloads alone. But downloads don't show whether someone engaged, remembered your brand, or took action. This report helps marketers focus on the metrics that tie podcasts to business outcomes.
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