About Twine Media
Founded by Nancy Twine, an entrepreneur, beauty industry leader, and founder of popular hair care brand Briogeo, Twine Media is the brand behind Makers Mindset. The podcast brings honest conversations and lessons from founders, innovators, and bold thinkers. The show is designed to inspire a new generation of entrepreneurs through storytelling and lived experience.
The Challenge:
Nancy Twine needed a podcast platform that could grow her influence and validate impact.
As the founder of Twine Media and Briogeo, Nancy launched Makers Mindset to expand her personal brand, empower other entrepreneurs, and create meaningful dialogue. But building a standout podcast wasn’t just about publishing great interviews, it required a solution that could grow her audience, measure engagement, and clearly demonstrate the impact of her efforts.
The Solution:
CoHost powered Twine’s growth into a globally charting, high-consumption podcast.
From launch, Nancy and her team used CoHost’s enterprise tools to understand audience behavior, guide content decisions, and amplify reach.
- Advanced Audience Demographics: Understanding the listener at a deeper level
With CoHost, Nancy could access key demographic insights about her listeners, including age, income, and location. This allowed her team to align content with what mattered most to her audience and make informed creative decisions.
- Episode Consumption Data: Shaping content that keeps audiences engaged
Through CoHost’s consumption tracking, Nancy identified which episode formats and topics led to high listener retention, helping her optimize for deep engagement and sustained listener growth.
- Marketing Services: Scaling target audiences and influence
With CoHost’s audience growth support, Makers Mindset expanded its global reach, charted in top podcast rankings across 100+ countries, and attracted a growing base of loyal listeners and high-profile guests.
The Outcome:
Makers Mindset became a global success and brand amplifier.
- Download growth: In just two seasons, Makers Mindset reached 140,000+ downloads from their target audience.
- Engaged audiences: The show maintained a 90%+ average episode consumption rate, signaling that audiences are resonating with the content.
- Podcast charts: Makers Mindset charted in the Top 100, 50, and 10 podcasts in over 100 countries, including Top 50 U.S. Entrepreneurship podcasts.
- Omni-channel growth: The podcast built an engaged, loyal audience that extended across Nancy’s social channels and reinforced her personal brand, achieving her goal of thought leadership.
The Takeaway
With CoHost, Nancy Twine didn’t just launch a podcast; she built an engaged, receptive audience.
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