How Yelp Unlocked Deeper Podcast Audience Insights Without Switching Hosts

The Solution: 

CoHost’s advanced analytics helped Yelp connect the dots.

Instead of guessing who was tuning in, Yelp partnered with CoHost to gain audience intelligence, without the hassle of changing their existing podcast host.

• B2B Analytics: Insights at the company level: CoHost’s B2B Analytics allowed Yelp to identify where listeners work, including the company name, size, location, revenue, industry, job role, and seniority level. For the first time, they could confirm if their podcast was resonating with target accounts and verticals.
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• Advanced Audience Demographics: Uncovering who the listener really is: Going beyond the workplace, Yelp leveraged demographic insights like listener age, income, lifestyle, hobbies, and even social media usage. These insights shaped creative direction and validated marketing alignment across channels.
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• CoHost’s Analytics Prefix: No platform migration needed: Already committed to a hosting provider, Yelp needed data without disruption. CoHost’s Analytics Prefix made it easy to layer on advanced insights and data, seamlessly integrating into their workflow.
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• Marketing Services: Custom audience growth strategy & execution: Our team created a custom audience growth strategy, built to support Yelp’s budget and target audience. Additionally, the brand leaned on CoHost’s marketing services to manage paid podcast audience growth campaigns to drive more downloads and listeners.