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Type: Producer
CoHost Plan: Lite-Plus
Favorite Features: Tracking Links, Automatic Transcriptions, Audience Demographics
Johnny Podcasts is an independent podcast producer working with a variety of clients ranging from the tech, real estate, and finance industries.
His services include podcast editing, sound design, production, and on-site recording.
Johnny Podcasts Pain Points:
Johnny Podcasts wanted to better understand audience behaviors and engagement with new content. This is a common need from many agencies, producers, and brands as the branded podcast landscape continues to evolve and audience behavior changes.
Now, Johnny Podcasts can easily pull in detailed analytics beyond the typical ‘How many downloads did this episode get.’ Because of this, he can be more strategic with marketing and growth.
CoHost’s Audience Profile Dashboard has made it easy for Johnny Podcasts to report on who’s tuning into his client’s podcasts and whether or not they’re reaching their target audience. Having this section live in its own dashboard has made for easy access and use.
When it comes to podcast marketing, Johnny Podcasts takes advantage of CoHost’s Tracking Links to understand which channels are bringing in downloads and which ones aren’t. This allows for more campaign optimization and strategy, something their clients value.
With Automatic Transcriptions, Johnny Podcasts has been able to add additional value to its service offering. For Johnny Podcasts, this additional offering has been simplified since it’s all offered within CoHost, he no longer has to source additional platforms to cover client services.
