2022 Podcaster Insights Survey

The State of Branded Podcasts 2022

Discover impactful insights to help
steer your brand in the right direction for podcast success

Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.

CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.

CoHost tip

Before starting your branded podcast, have everyone on your team think about some of their favourite shows and why they like the format. This is a great exercise to define the format you want to work off of. From there, you can begin adding those unique, creative components to make it original for your brand.

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Mid-Length Podcasts
Are the Top-Rated Among
Branded Podcasts

Branded podcasts
are here to stay

Since launching, the majority of brands are still producing and releasing podcast content to date, with active branded podcasts releasing content for an average of 3.5 years.This suggests that brands are finding success in the medium.

Key Takeaways From the State of
Branded Podcasts 2022 Report

Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.

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2022 PodcasterInsights Survey

The survey uncovered key information‍about the pro podcaster landscape:

of pro podcasters saidthey struggle the mostwith audience growth

podcasters monetizeor plan tomonetize their show

of podcastersvalue analyticsplatforms the most

The 2022 CoHost Podcaster Insights Surveygives creators insight on:

Download the full report and uncover insights, benchmarks and more from pro podcasters

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Creators need betterpodcast analytics

Get the podcast analyticsand audience insights you need to grow

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2022 Podcaster
Insights Survey

The survey uncovered key information
‍about the pro podcaster landscape:

of pro podcasters said
they struggle the most
with audience growth

podcasters monetize
or plan to
monetize their show

of podcasters
value analytics
platforms the most

The 2022 CoHost Podcaster Insights Survey
gives creators insight on:

Creators need better
podcast analytics

Get the podcast analytics
and audience insights you need to grow