State of Branded
Podcasts Report

Discover impactful insights to help steer your brand in the right direction for podcast success

Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.

CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.


The survey uncovered key information
about the pro podcaster landscape:


of branded podcasts
are an Interview/Discussion
style format

21 to 30

minute long
branded podcasts
are the top rated


of Branded
Podcasts are


The State of Branded Podcasts 2022 Report
gives brands and agencies the ability to:

“We’re trying to reach busy executives who typically don’t have the time to leave feedback or rate our podcast. We measure success based on our Average Consumption Rate, this tells us how much of our audience is engaging with our content.”
Randy Frisch, Host of The Marketer’s Journey by Uberflip

Download the full report and uncover insights, benchmarks and more from brands

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We’re happy to see that you’re interested in podcast marketing. We hope you find the tips and insights throughout this guide useful in growing your podcast audience.

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2-4 podcast episodes per month is the sweet spot for branded podcast engagement and management.

Get the podcast analytics
and audience insights you need to grow


Additional CoHost Reports to explore:

2022 Podcaster
Insights Survey
Analytics Template
Podcast Social
Media Calendar
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