Every year, Podcast Movement brings together individuals deep in the weeds of podcasting — creators, marketers, producers, analysts, and brand leaders — all trying to figure out where the industry is going and how to stay ahead of the curve.
This year, the Quill and CoHost team is thrilled to be sponsoring 8 sessions on areas ranging from audience growth and branded content to analytics and advertising. We’re speaking to the real questions teams are asking right now, like:
- Is video a non-negotiable?
- How can we prove podcast ROI?
- How do I keep my audience’s attention past the midway mark?
If you’re joining in on the action in Dallas, here are some sessions you’ll want on your radar:
Podcast advertising
Beyond the Ad Read: Building Brand-Creator Partnerships That Perform
Not all brand partnerships are created equal — and listeners can tell.
This session focuses on partnerships that don’t feel like sponsorships — the kind that are relevant, creative, and actually drive results. We’ll cover how to find the right creator, what a good integration sounds like, and how to build something more meaningful than a 60-second mid-roll.
Featuring insights from:
- Katie Eiler, Media Planning Director, Ad Results Media
- Jeanine Wright, Audio Growth Expert & Board Advisor, Quill & CoHost
- Tamara Zubatiy Nelson, CEO & Co-Founder, Barometer
- Brian Conlan, President, DAX US
- Moderated by: Marsha Fischer, VP of Publisher Partnerships, AudioStack.ai
Main takeaways:
- How to identify the right creators for brand alignment and audience fit
- What makes a branded integration feel seamless (and what makes it fall flat)
- Ways to structure long-term partnerships that balance creative freedom with real performance metrics
Add the session to your calendar:
How Brands Should Think About Podcast Advertising in 2025
The podcast ad market has evolved — have your strategies?
This panel is about moving past the default media plan and rethinking how brands approach podcast advertising in 2025. From choosing the right shows (not just the biggest names) to measuring real impact and crafting ads that feel like content, not interruptions. This is a must-see for anyone trying to get more from their audio spend.
Featuring insights from:
- Kellie Bessette, Senior Audio Marketing Analyst, Wayfair
- Ame Fuhlbruck, Sr. Account Executive & Brand Partnerships, Red Circle
- Andy Slater, Head of Partnerships & Strategy, ART19
- Moderated by: Jeanine Wright, Audio Growth Expert & Board Advisor, Quill & CoHost
Main takeaways:
- How to find high-performing shows beyond the usual 'safe list'
- How to craft podcast ads that sound like content but still drive action
- What effective podcast attribution looks like and how to tie it to real business goals
Add the session to your calendar:
Podcast growth
Attention Worthy: Podcast Audience Growth & Retention Strategies That Win
Getting someone to hit play is easy. Getting them to come back? That’s the hard part. In a world where podcasts are competing with everything from TikTok to email inboxes, this session is all about how to earn attention — and keep it. We’ll break down what actually makes a podcast worth sticking with, and how format, pacing, and structure influence whether people stay or drop off.
Featuring insights from:
- Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM
- Heather Gordon, Managing Director, Canada, Acast
- Stephanie Andrews, VP of Product, Quill & CoHost
- Moderated by: Quincy de Vries, Head of Content Production, Quill & CoHost
Main takeaways:
- What today’s listeners expect — and how to deliver content that earns their time
- How to craft episodes that capture attention and build long-term loyalty
- Why strategic choices in format, tone, and delivery can make or break your show
Add the session to your calendar:
Podcast Marketing 101: Organic & Paid Plays to Grow Your Show
Publishing a great show means nothing if no one hears it. This session is a crash course in getting your podcast in front of the right people — with or without a budget. From grassroots growth tactics to smart paid strategies, you’ll walk away knowing exactly how to build a marketing plan that gets real results — not just download spikes.
Featuring insights from:
- Allyson Marino, Head of Audio & Podcast Business Development, Moonbug
- Stephen Robles, Video Producer, Riverside
- Lauren Passell, Founder, Tink Media
- Moderated by: Quincy de Vries, Head of Content Production, Quill & CoHost
Main takeaways:
- Proven growth tactics that drive real results
- Tips to avoid the most common podcast marketing mistakes
- A framework to combine organic and paid promotion effectively
Add the session to your calendar:
Podcast production
How to Create a Video Podcast That Doesn't Suck
Just recording your podcast on video isn’t enough. If it’s not designed for a visual audience, it won’t land. This session covers how to create video podcasts with purpose — from choosing the right format to making sure your content works on platforms like YouTube, TikTok, and Reels.
Featuring insights from:
- Stephen Robles, Video Producer, Riverside
- Anthony Savelli, EVP, Sales, Libsyn
- Karen Burgess, Managing Editor for News Podcasting, CBC
- Moderated by: Quincy de Vries, Head of Content Production, Quill & CoHost
Main takeaways:
- How to add video without adding chaos to your production cycle
- Tips to make your video content visually engaging — even on a budget
- Smart gear, format, and distribution strategies to get the most out of every recording
Add the session to your calendar:
Nailing Your Niche: Why Bigger Isn’t Always Better
Chasing mass appeal is a losing game — especially in podcasting. The most impactful shows today are built for someone, not everyone.
This panel explores how niche podcasts win: deeper audience trust, higher engagement, and ad placements that actually convert. Whether you're a creator looking to grow or a brand looking to invest, you'll learn why smaller reach can lead to bigger results.
Featuring insights from:
- John Goforth, VP/GM, Gamut Podcasts
- Arielle Nissenblatt, Head of Community and Content, Pinwheel by Audily
- Stephanie Andrews, VP of Product, Quill & CoHost
- Moderated by: James Cridland, Editor, Podnews
Main takeaways:
- Why advertisers and brands alike are focusing on niche shows
- How creators can win bigger by speaking to fewer, highly relevant listeners
- Who niche listeners are and where they overlap with mainstream audiences
Add the session to your calendar:
Podcast analytics
They’re Just Not That Into You — and Podcast Data Can Tell You Why
Downloads can look promising — until the retention graph tells another story.
This panel looks at what happens after the press play: where listeners drop off, why they lose interest, and what the data reveals about how content is really performing. Whether you're seeing churn or just want to sharpen your show's impact, this session will help you understand what your metrics are saying — and how to act on them.
Featuring insights from:
- Chris Avello, VP of Marketing, Libsyn
- Rosemary Scalabrino, Director, Business Development, Oxford Road
- Stephanie Andrews, VP of Product, Quill & CoHost
- Moderated by: Tom Webster, Partner, Sounds Profitable
Main takeaways:
- Proven tactics to reduce churn and keep your audience coming back
- Which metrics matter when diagnosing content fatigue or disengagement
- How to identify listener drop-off points and what they reveal about your episodes
Add the session to your calendar:
Cracking the Attribution Code: Measuring the ROI of Branded Content
You can’t measure branded podcast success the same way you measure banner ads — and yet, many still try. This panel gets into how brands are redefining ROI in audio, with metrics that reflect what podcasts do best: build trust, affinity, and long-term value. You’ll hear how smart teams are shifting internal mindsets and building reporting that leadership actually cares about.
Featuring insights from:
- Sharon Taylor, EVP Podcast and Content Delivery, Triton Digital
- Stephanie Andrews, VP of Product, Quill & CoHost
- Bart Roselli, SVP Growth, Oxford Road
- Moderated by: Bryan Barletta, Partner, Sounds Profitable
Main takeaways:
- How to reframe podcast ROI around long-term brand equity
- The podcast performance metrics that matter in 2025 (and what to leave behind)
- Ways to communicate podcast impact in a way your leadership team will find valuable
Add the session to your calendar:
See you in Dallas!
If you’re heading to Podcast Movement, come and say hi to our team — we’d love to chat. And if you’re following along from afar, make sure you’re subscribed to Tuned In, our bi-weekly newsletter covering the latest in podcast strategy, growth, and analytics.
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