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The Power of Brands in Podcasts

Learn who branded podcast listeners are and their attitudes toward brands in audio.

For brands, understanding your podcast audience isn’t just a strategic move, but an essential one. 

Explore insights about branded podcast listeners, opportunities to engage them, their perceptions of the medium, and their attitudes towards video in our latest sponsored report.

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The Power of Brands in Podcasts report highlights the latest branded podcast listener data including:

41%

of Americans 18+ say they would be likely
to listen to a podcast about a favorite brand

63%

of brand fans say that they recommend
podcasts to their social circle

48%

of listeners find new
podcasts on YouTube

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This report gives brands
and agencies insights into:

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Unlock the full potential of your podcast with advanced analytics and audience insights.
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Download the full report and uncover insights, opportunities, and data on the power of brands in podcasts

Thank you for downloading!

We’re happy to see that you’re interested in podcast marketing. We hope you find the tips and insights throughout this guide useful in growing your podcast audience.

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"Understanding podcast consumption, the audience's perceptions of the medium, and their attitudes towards brand involvement is paramount in today's audio landscape. This branded podcast report provides invaluable insights that not only help us harness the full potential of this dynamic medium but also enables brands to make data-driven decisions that resonate with their audience."

Eric Babakhanian, Director of Audience Growth @ Quill Inc. and CoHost

Want access to podcast data
& insights to measure ROI?

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Additional CoHost Reports to explore:

State of Podcast Agencies 2023
The State of Branded Podcasts 2022
Q2 Podcasting Report