WHITEPAPERS & REPORTS
State of Podcast Agencies 2026
We surveyed podcast agencies on how they run their business, from pricing and services to proving client value and retaining accounts. Explore what the state of podcast agencies looks like.
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What’s inside
For marketers, this report covers:
How agencies measure client success
Top agency and client challenges and constraints
How podcast agencies are growing client podcasts
The most common and top-performing channels for agency growth
Podcasts may seem effortless to listeners, but behind every successful show is a strategic team making hundreds of decisions you’ll never see.
The State of Podcast Agencies 2026 takes you behind the scenes to show what agencies really do, how they measure success, and the challenges and opportunities impacting them and their clients today.
Podcast agencies are the hidden engines behind many great branded shows, and this report pulls back the curtain on how they really operate, from budgets and strategies to the clients they serve and challenges they face.
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