Resources

Podcast resources for marketers

Grow your audience, prove the show drives pipeline, and see who is listening.
Practical guides and data from the CoHost team.

Podcast Analytics

The Podcast ROI Framework: One Number Your CFO Will Accept

Most podcast ROI arguments fail because they answer the wrong question. Here are the four inputs, the model, and how to defend the result.

13 min read
Blog Publish Your Video Podcast to Apple Podcasts From CoHost Report State of Podcast Agencies 2026 Case Study Yelp Uncovered Who Exactly Podcast Listeners Are with CoHost Use Case Make your podcast prove its value

Whitepapers & Reports

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Report

Downloads Aside: Measuring Branded Podcast Impact

PDF report
Guide

AI in Podcast Marketing: A Complete Guide for Brands

PDF guide
Report

The Impact of Branded Podcasts

PDF report

Blogs

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Podcast Growth

How B2B Marketers Use Branded Podcasts to Reach Influencers

10 min read
Podcast Analytics

Spotify Podcast Stats: The Metrics That Matter (2026)

12 min read
Podcast Growth

B2B Podcast Promotion: A Marketer's Ultimate Guide

13 min read

Case Studies

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Case study

How Procore Tied Their Podcast to Business KPIs with CoHost
Case study

How CoHost Helps impact.com Turn a Niche Podcast Into a Lead-Generating Channel
Case study

How Russell Reynolds Associates Scaled Their Podcast Into a Top-Ranked Industry Show

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