A Brand's Guide to Podcast Analytics

Elevate your branded podcast with data-driven insights

Designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.

This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.


Discover key information about podcast analytics, including:

The difference between
downloads and unique listeners

The importance of
episode-specific metrics

How to use tracking
links to measure conversions


A Brand’s Guide to Podcast Analytics will:

Breakdown key podcast
analytics and how to
track them

Provide industry-leading
tips for taking action
with your data

Uncover the power
of podcast analytics
to drive success

Show you how to leverage
cutting-edge analytics tools
like B2B Analytics


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


“Podcast analytics hold crucial significance for brands, offering a clear, data-driven understanding of audience behavior and engagement. They turn raw numbers into actionable insights, enabling brands to fine-tune their strategies, tailor content that resonates, and consistently evolve in step with their audience’s preferences, ensuring their podcast’s sustained success.”

Fatima Zaidi, Founder & CEO, Quill and CoHost

Download the report to uncover industry-leading knowledge and tools

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

Podcast Analytics Template

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Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.

Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.

You should be tracking your podcast analytics either weekly, monthly or by episode release.


Download the full report and uncover insights, benchmarks and more from pro podcasters

Download the full report and uncover insights, benchmarks and more from pro podcasters.


Podcast Social Media Calendar

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Take advantage of the power of social media marketing to grow your podcast


Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.

CoHost’s Social Media Planner will help you create engaging and impactful content

Stay on top of your post times and dates

CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.


Q1 Podcasting Report 2023

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2023 has been full of exciting news, updates, and breakthroughs for the world of branded podcasts.

Explore a recap of Q1's podcasting highlights.


Immerse yourself in Q1's most significant podcasting events and headlines. Discover the latest news from industry giants like Wondery, Amazon, Spotify, and YouTube, as they continue to shape the podcasting landscape.

With more than 5 million podcasts in existence(and counting), there are new shows launching all the time. Here are just a few that have launched in Q1.

The podcast industry hit the ground running in 2023

The Q1 Podcasting Report uncovers key data about the audio landscape

Read the report now to uncover Q1 2023's new products, tools, and launches.

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