CoHost Fills the Gap in Podcast B2B Analytics as Industry Evolves

CoHost unveils its innovative B2B Analytics tool in the wake of Chartable's feature sunset

Data is the lifeblood of brands and the marketers growing them. 

As digital channels continue to release advanced analytics to help marketers make informed decisions, improve customer engagement, and drive revenue growth, it’s become apparent that audio is falling behind in this category. 

Within the podcast landscape, there are limited tools and resources to support brands and agencies to gather the insights necessary to drive impact with podcasts. And with the recent announcement of Chartable's action to sunset their B2B Analytics feature, it has left many users questioning their next steps on how not to lose this critical data. 

However, thanks to CoHost, brands and agencies won't be left in the dark. 

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Introducing CoHost's B2B Analytics

CoHost's B2B Analytics: Companies & Industries tool serves as an alternative to Chartable’s popular feature, ensuring that brands continue to receive the crucial insights they need to succeed in the world of podcasting.

Top names in the industry are already reaping the benefits of CoHost's B2B Analytics. Impact, Content Allies, and PwC are among the companies and agencies that have integrated the tool into their podcast strategy, using it to understand their listeners better, identify potential leads, and deliver content that resonates with their audience.

As stated in CoHost’s official press release, “We tend to overlook the branded and B2B space when we size the entire podcast industry” says Bryan Barletta, Partner at Sounds Profitable and CoHost consultant, “I truly believe that this space accounts for hundreds of millions of dollars that don't get accounted for in the IAB estimates. The tools we have today tailored to the B2B space are minimal, which is why prioritizing analytics like insights into the businesses associated with our listeners is a major win for branded podcasts everywhere. I'm excited to see the continued growth and focus from CoHost on providing tools specifically built for such a massive and yet unreported part of our industry.”

By understanding the companies that are listening to a brand’s podcast, marketers can understand the effectiveness of their audio strategy and finally measure podcast ROI, data that the entire industry needs. 

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B2B Analytics’ collection of competitive data 

Partnered with Clearbit for data enrichment, CoHost's B2B Analytics offers competitive data on your podcast listeners, such as:

• Breakdown of Companies Listening: Get a detailed look at the companies who are tuning into your podcast, including their industries, average company size, and average revenue breakdown.
• Episode Summary Page: Compare the top companies, industries, and company locations of each episode's unique audience.
• Individual Episode Breakdown: Get a detailed look at which companies and industries are listening to each episode, including company size, revenue, and location.
• Lead Generation: Export the list of companies who are tuning into your podcast to identify valuable prospects and boost lead generation efforts.

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Get empowered to make data-driven decisions

Data is the foundation of effective marketing. It’s time for podcasts to start working towards providing in-depth insights into audio performance to make it easier for brands to not only justify the cost of podcasts but to understand the performance on the channel. 

"In the fast-paced, ever-evolving world of podcasting, staying ahead means harnessing data, and our B2B Analytics tool empowers brands to do just that," says our CEO and Founder, Fatima Zaidi. “Chartable’s B2B Analytics has provided critical insights to users for years, and we’re happy that our tool has launched during a time when brands and agencies are looking for alternative solutions.” 

With B2B Analytics, brands can embrace the power of their audio data and effectively measure impact.

Explore more information about CoHost's B2B Analytics: Companies & Industries or compare CoHost as an alternative to Chartable’s B2B Analytics. If you’re interested in getting a walkthrough of the feature from the CoHost team, book a demo with us.