A podcast directory is a listing containing a large volume of podcasts, usually upwards of 100,000 shows in total. Depending on the podcast directory, users may have access to a variety of different tools, features and functions to help them find, sort, organize and of course, listen to their favorite shows.
As the podcast world continues to grow, the podcast directory has become an essential component of the process for podcasters and listeners alike. Much like you would have used a phonebook back in the day to look someone up, a podcast directory helps you find podcasts you’d be interested in so you can listen, subscribe, rate and review, all in one place (depending on the platform).
A podcast directory is sort of like a centralized hub for podcast listeners where they can sort, organize and explore to their liking. As you can imagine, it would follow that the more podcast directories you add your podcast to, the more listeners, subscribers, ratings and reviews you’ll be able to amass.
When it comes to the podcast directory, it’s really a numbers game. It’s a simple equation: the more places you can get your podcast to show up for listeners, the more exposure you’ll be rewarded with.
But does that mean you should just upload your podcast to any old podcast directory and call it a day? As we’ve already mentioned, it’s a numbers game, so in a sense—yes!
On the other hand, there are certainly some podcast directories that are better than others in terms of connecting listeners with your show. To get you started, here are 15 of the top podcast directories that you should have your show on:
Spotify is a popular music app for iPhones and Androids. Many people use Spotify as their go-to podcast directory since they can keep their music and podcasts all in one place, while others prefer to keep the two separate. They recently added a new feature that helps you analyze your backend performance data, so that’s a big plus if you’re on the fence about adding your podcast to Spotify. In 2021, Spotify overtook Apple Podcasts as the number one podcast directory in the U.S. with 28.2 million monthly users.
Contrary to popular belief, Apple didn’t invent podcasting, but they were certainly one of the first players to hit the field when they added podcasting to its music software back in 2005. It’s undisputed that Apple Podcasts is the second most popular podcast directory today, with 28 million monthly users.
The third most popular podcast directory is Google Podcasts, which automatically adds podcasts to the platform, provided you’ve followed their guidelines with your podcast. This platform is a great way to reach Android users, and it also provides some useful backend data so you can track your show’s performance.
Stitcher serves as a podcast directory for over 300 shows. The platform also creates original shows through its own networks, and specializes in podcast monetization.
If you’re hoping to reach Android users with your podcast, Podcast Addict is another essential podcast directory to list your show on. The directory has 10 million downloads and 500,000 reviews amongst the Android crowd, so it’s a must-have for your podcast.
Calling itself an app “for listeners, by listeners,” Pocket Casts is a great listening platform for anyone who likes a little extra customization. The platform is full of nifty tools and personalized elements so listeners can find shows they’ll love and organize their favorites in a way that makes sense to them.
With over 259,000,000 volumes of content, Castbox is one podcast directory you won’t want to miss out on. The app works across Android, Apple iPhone, Amazon Alexa, Google Home, Carplay and Android Auto, so you know you’ll be reaching a broad audience through Castbox.
As part of Amazon, Audible has all the latest hit podcasts and classic favorites. Plenty of listeners like to keep their podcasts with their audiobooks using Audible, so this is another podcast directory you won’t want to skip.
TuneIn is another popular podcast directory listing all the latest and greatest podcasts. The platform also has a popular desktop app so you can listen to your favorite shows while you work on the computer.
Created by one of the inventors of podcasting, Adam Curry, and developer Dave Jones, the Podcast Index is a podcast directory designed to protect and preserve the indie podcast ecosystem. The platform does this by steering clear of advertising completely, and remaining free and open for any creators to use.
SoundCloud is an awesome platform for creators and listeners alike to connect, share and inspire each other through music and podcasts. The app is available across web, iOS, Android, Sonos, Chromecast, and Xbox One, so you’ll be reaching a broad audience base through SoundCloud.
Player FM is a multi-platform podcast directory that helps listeners find new shows they’ll love. It lists podcasts across different hosting sites, which helps it maintain a diverse and eclectic selection of fascinating pods.
As one of the largest podcast companies in the world, Acast is another important podcast directory to add to your list. The platform provides hosting, analytics, ads, growth support and more, making it a great full-service option for all podcasters.
Making use of advanced search functionality and an extensive podcast database, Podchaser is an excellent podcast directory for listeners hoping to discover new shows. It offers a tool for listeners to build a feed of their favorite shows, as well as a list of the most popular shows that should be on your radar right now.
Mackenzie Patterson is the Senior Producer & Content Strategist at Quill Inc, and a Toronto-based writer, and journalist. She's always exploring the latest movies, TV shows and wellness trends.