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10 of the Best Podcast Planning Tools for Marketers

Last updated on

November 2, 2023

10 of the Best Podcast Planning Tools for Marketers

Discover 10 essential podcast planning tools for marketers to streamline content creation, captivate your audience, and boost your marketing strategy.

CoHost Marketing Team


 min read


Marketers today have an endless number of platforms, campaigns, and projects to keep track of. It can seem like with each passing year, our to-do lists grow a little bit longer.

However, there are many handy tools that can make your life simpler rather than more complicated. When it comes to managing a branded podcast with all of its moving parts, things can get out of control pretty quickly without proper planning.

As the saying goes, if you fail to prepare, prepare to fail! So let’s set your next podcast season up for success with one of these project management and planning tools:

1. Google Workspace

This one’s a given, but Google Workspace is worth mentioning for any marketers who are still holding out on using all of its features. 

With Google Workspace, you can easily collaborate with other marketers and clients in real-time, saving dozens of back-and-forth rounds of edits on scripts, show notes, and other podcast documents.

Just some of the collaborative platforms you’ll get with Google Workspace include:

  • Gmail
  • Calendar
  • Meet
  • Chat
  • Drive
  • Docs
  • Sheets
  • Slides
  • Forms
  • Sites

If you’re not already taking full advantage of these platforms to organize your podcast ahead of time, we strongly recommend checking them out today.

2. Evernote

If you’re someone who loves taking notes to help you get organized, brainstorm creative ideas, and remember those sneaky to-do list items, there’s a pretty solid chance you’ll love Evernote. 

The platform is great for capturing, saving, and organizing your ideas while keeping your schedule, outstanding tasks, and anything else you may need all in one place. I discovered Evernote in early 2022 and I’ve never looked back. 

Some of the app’s helpful features include:

  • Sync and organize for keeping your notes handy
  • Web clipper to save inspiration from other sites
  • Tasks to help you keep your to-do list updated
  • Calendar for connecting schedules and notes
  • And many more!

Since podcasting involves plenty of research, scripting, and organization, Evernote can be a lifesaver for creatives with several projects on the go.

3. Grammarly

Let’s face it: even the best writers need an editor to help them optimize their work. Think of Grammarly as your handy, online editor who can help you create more readable content in seconds. 

Not only does Grammarly pick up on any grammatical errors or spelling typos, but it can also help you improve sentence structure, flow, and syntax. Using AI technology, Grammarly can help you edit any document, social media post, or email in a flash—directly in the app you’re using.

If you’re hoping to produce top-notch editorial content for your podcast including outreach emails, social media posts, blogs, show notes, and more, Grammarly is your new best friend.

4. Asana

When working with multiple stakeholders, executives, and creatives on a podcast project, things can get muddled quickly. It’s important to ensure everyone on the podcast team knows exactly what they’re responsible for, and when it’s due.

Enter Asana: one of the most helpful tools in the game for teams hoping to optimize their workflow, avoid communication mishaps and never miss a deadline.

You can use Asana to:

  • Assign tasks to your colleagues or to yourself so you don’t forget
  • Create content calendars to keep your social media and blog posting schedule up-to-date
  • Get insights about your team’s work using the reporting tab
  • Set goals for you and your team throughout the podcasting season

If your podcast involves working with several different executives, creatives and other stakeholders at once, Asana is a life-saver for keeping things in flow.


Of course, a big chunk of podcasting involves actually recording each episode. Riverside is one of our favorite recording softwares for this, as it’s high quality, consistent, and easy to navigate.

You can use Riverside to schedule podcast interviews in advance or conduct pre-interviews with potential guests. 

The quality of the recording will be much higher with Riverside as opposed to Zoom, so if you end up needing to use any audio from the pre-interviews, you can rest assured it will sound crystal clear.

6. Trint

For any podcaster, transcribing software is a must-have tool for the podcast planning process. Transcribing interviews will help you visually see the audio, which can help you decide more easily what content needs to be cut versus what should stay in the final episode.

Transcribing software can also help you create supplementary content once each new podcast episode drops, like quotes for social media, blog posts, or even just publishing the full transcript to your website. 

Some other options for transcribing software include:

Alternatively, some podcast hosting and management platforms such as CoHost offer transcription software directly within their dashboard. 

7. ZoomInfo

When it comes to guest outreach, tools that can help you easily find company contact information can come in majorly handy. It can often be difficult to find someone’s direct email address or phone number, especially if they’re a higher-profile guest you’re targeting.

With ZoomInfo, you can access all the B2B data and software you need to connect with stakeholders who are important to the growth of your brand. Contact and company search is just one of ZoomInfo’s several features including:

  • Sales automation
  • Conversation intelligence
  • Website chat
  • Web form optimization
  • Digital advertising 
  • And much more!

8. Trello

Remember how back in the day, brainstorm sessions used to involve a big whiteboard or bulletin board where you could keep all your ideas in one place where they were easily visible? Well, Trello is the online version of that.

With the project management tool, you can create several different “boards” to keep all your ideas in one place. 

For example, you might have different boards for episode topic ideas, potential guests, links to inspiring sources, and anything else you may need to stay on track with your podcast.

9. ActiveCollab

Another helpful project management tool, ActiveCollab will help you keep all your tasks, communication, team members, and files in check so nothing gets lost in the mayhem of producing and marketing a podcast.

The platform can help you with a wide variety of tasks and responsibilities like:

  • Time management and tracking
  • Client relationship management
  • Team collaboration
  • Resource management
  • Budget and profitability tracking
  • And much more!

10. GoodDay

GoodDay is another work management platform that will help you manage your podcast project and ensure everything runs smoothly throughout the season. 

The platform is full of planning, project management, task organization and productivity growth tools, and even a fully integrated, customizable HR solution.

Some of the notable teams that use GoodDay include:

  • Disney
  • Coca-Cola
  • HubSpot
  • MTV
  • Samsung
  • And many more!

10 of the best podcast planning tools for marketers

There’s a never-ending list of helpful tools, platforms, and apps out there today that can help you stay organized during your podcast season. Even the most right-brained creatives can stay ahead of schedule and keep on top of tasks using the available technology today.

We encourage you to do your own research to find more tools and platforms that may be a good fit for you and your team. 

Happy podcast planning!