Are you struggling to identify the right prospects for your marketing efforts? Have you considered leveraging your podcast to gain insights into which companies are engaging with your content?
With CoHost's B2B Analytics: Companies & Industries feature, you can now easily identify engagement touchpoints with prospective companies. By analyzing which episodes or topics are resonating with your target audience, you can create more targeted content and engagement strategies that are more likely to generate leads and close deals.
Marketing engagement touchpoints are moments of interaction between a brand and a consumer during the customer journey. These touchpoints can occur through various channels, such as social media, email, website, mobile apps, and customer service.
The goal of engagement touchpoints is to establish a relationship with the customer, build trust, and create a positive customer experience. Engagement touchpoints can be measured through metrics such as clicks, likes, shares, comments, downloads, and purchases.
By tracking engagement touchpoints, marketers can gain insights into the interests and behavior of their target audience, and tailor their marketing strategies to better align with their audience's needs and preferences.
Use B2B Analytics to track which episodes or topics have the most listens and engagement from your target audience. Whether you’re trying to get in front of a certain industry, size of company, location, or individual brand, this data can help you identify which parts of your podcast are resonating and which are not.
By focusing on the topics that generate the most engagement, you can create more targeted content and engagement strategies that are more likely to engage your audience and increase interactions.
Segmenting prospective companies is an essential step to getting the most out of your podcast analytics. It allows you to organize your leads according to certain criteria, such as industry, company size, revenue, or geographic location, making it easier for you to target them effectively. With the data provided by B2B Analytics, you can identify the companies that are listening to your podcast and use this information to prioritize and target the most promising leads.
One way to segment your prospects is to cross-reference the list of companies listening to your podcast with your ideal customer profile. By segmenting your prospects, you can tailor your messaging and engagement strategies to their specific needs and interests, increasing the likelihood of converting them into customers.
By integrating your B2B Analytics data with your CRM or using spreadsheet tools like Google Sheets or Microsoft Excel, you can segment your prospects effectively to target them with the right message at the right time. This allows you to take a data-driven approach to lead generation and prioritize the right companies for follow-up.
By combining the data from B2B Analytics with your lead segmentation, you can craft targeted engagement strategies that are more likely to resonate with your audience.
Some ways your brand can leverage your podcast’s engagement touchpoint data includes:
Once your team has an understanding of how you’re going to leverage your engagement touchpoint data, now it comes down to implementing these insights into your podcast process.
Here’s a sample of how you can add these insights to your workflow:
In conclusion, leveraging B2B Analytics to identify engagement touchpoints can help marketers in a number of ways.
By identifying which episodes or topics are resonating with your target audience, you can create more targeted content that is more likely to drive engagement and generate leads. Additionally, by using engagement data to prioritize follow-up with prospective companies, you can ensure that your sales and marketing efforts are focused on the most engaged and high-potential leads.
Overall, B2B Analytics is a powerful tool for any brand looking to drive business growth. Explore how you can get started today and take advantage of insights and data to help measure the impact of your podcast.
A passionate storyteller, Ali is Quill’s Director of Growth Marketing, previously the co-founder and CMO of the branded podcast agency, Origins Media Haus (acquired by Quill). She excels in merging creativity with data in order to successfully build and grow a brand.
