CoHost's B2B Analytics: Companies & Industries is a powerful feature that allows you to gain insight into which companies are listening to your podcast and their characteristics such as industry, size, revenue, and location. With B2B Analytics, users can export the report in various formats, including CSV and PDF in order to easily connect to your CRM or other marketing tools.
One way to use B2B Analytics is for data segmentation. By segmenting the list of companies listening to your podcast based on relevant criteria, you can prioritize and target leads more effectively.
Data segmentation is the process of dividing a larger group of data into smaller, more defined subgroups based on specific criteria.
This process is essential for B2B marketers as it allows them to gain a better understanding of their audience and create more targeted marketing campaigns. By segmenting data, marketers can ensure that their message is tailored to the right people, increasing the likelihood of conversion.
With CoHost's B2B Analytics, data segmentation is easy.
Here are the steps to follow:
There are several benefits to segmenting your B2B Analytics data. These include:
Data segmentation is a powerful tool for marketers looking to improve their marketing campaigns and increase conversion rates.
With CoHost's B2B Analytics, data segmentation is easy and accessible, providing you with valuable insights into your podcast audience.
By segmenting your data, you can create more targeted campaigns, save time and resources, and gain a better understanding of your audience.
A passionate storyteller, Ali is Quill’s Director of Growth Marketing, previously the co-founder and CMO of the branded podcast agency, Origins Media Haus (acquired by Quill). She excels in merging creativity with data in order to successfully build and grow a brand.