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Generate More Qualified Leads From Your Branded Podcast

Last updated on

November 2, 2023

Generate More Qualified Leads From Your Branded Podcast

Learn how CoHost's B2B Analytics tool can help your brand generate more qualified leads by identifying companies that are listening to your podcast and fit your ideal customer profile.


 min read


How to use B2B Analytics to generate leads from your podcast

As a B2B marketer, lead generation is one of your primary goals, and previously, measuring how a podcast impacts a brand’s bottom line was challenging. 

We know that podcasting is a powerful way to connect with your target audience, so you just need the right metrics to measure performance. With CoHost's B2B Analytics: Companies & Industries, you can take your podcast to the next level by using data to drive your lead generation efforts. 

Continue reading to learn how.

Identifying ideal customers with B2B Analytics

B2B Analytics gives you valuable insights into the companies that are listening to your podcast, including their industry, size, revenue, and location. As a marketer, you can use this information to identify which companies fit your ideal customer profile and prioritize them for follow-up. 

By targeting companies that are already engaging with your content, you can increase the likelihood of converting them into qualified leads.

Creating segments for targeted outreach

Another way to use B2B Analytics for lead generation is by creating segments based on the data. 

For example, you can segment your listeners by industry or company size and tailor your outreach accordingly. By personalizing your messaging to specific segments, you can increase engagement and improve your chances of converting leads.

Looking for deeper podcast insights and analytics?

Leveraging data for more effective outreach

B2B Analytics helps you identify engagement touchpoints, such as which episodes or topics are resonating with your listeners. 

Use this data to inform your outreach strategy, whether it's through email marketing, social media, or other channels. By targeting listeners with content that is relevant to their interests, you can increase engagement and build stronger relationships with your audience.

Prioritizing follow-ups with high-value prospects

Finally, B2B Analytics can help you prioritize your follow-up efforts by identifying high-value prospects. 

For example, if a large enterprise in your target market is listening to your podcast, you may want to prioritize outreach to them over smaller companies. Use B2B Analytics to identify these high-value prospects and tailor your follow-up accordingly.

How B2B Analytics can help your podcast generate more qualified leads

B2B Analytics is a powerful tool for lead generation that can help you take your podcast to the next level. 

By using data to identify ideal customers, create targeted segments, personalize your outreach, and prioritize follow-up, you can generate more leads and grow your business. 

Get a demo of B2B Analytics today and start attributing leads to your podcast.