As a B2B marketer, lead generation is one of your primary goals, and previously, measuring how a podcast impacts a brand’s bottom line was challenging.
We know that podcasting is a powerful way to connect with your target audience, so you just need the right metrics to measure performance. With CoHost's B2B Analytics: Companies & Industries, you can take your podcast to the next level by using data to drive your lead generation efforts.
Continue reading to learn how.
B2B Analytics gives you valuable insights into the companies that are listening to your podcast, including their industry, size, revenue, and location. As a marketer, you can use this information to identify which companies fit your ideal customer profile and prioritize them for follow-up.
By targeting companies that are already engaging with your content, you can increase the likelihood of converting them into qualified leads.
Another way to use B2B Analytics for lead generation is by creating segments based on the data.
For example, you can segment your listeners by industry or company size and tailor your outreach accordingly. By personalizing your messaging to specific segments, you can increase engagement and improve your chances of converting leads.
B2B Analytics helps you identify engagement touchpoints, such as which episodes or topics are resonating with your listeners.
Use this data to inform your outreach strategy, whether it's through email marketing, social media, or other channels. By targeting listeners with content that is relevant to their interests, you can increase engagement and build stronger relationships with your audience.
Finally, B2B Analytics can help you prioritize your follow-up efforts by identifying high-value prospects.
For example, if a large enterprise in your target market is listening to your podcast, you may want to prioritize outreach to them over smaller companies. Use B2B Analytics to identify these high-value prospects and tailor your follow-up accordingly.
B2B Analytics is a powerful tool for lead generation that can help you take your podcast to the next level.
By using data to identify ideal customers, create targeted segments, personalize your outreach, and prioritize follow-up, you can generate more leads and grow your business.
Get a demo of B2B Analytics today and start attributing leads to your podcast.
A passionate storyteller, Ali is Quill’s Director of Growth Marketing, previously the co-founder and CMO of the branded podcast agency, Origins Media Haus (acquired by Quill). She excels in merging creativity with data in order to successfully build and grow a brand.
