Sound You Can See

Discover the habits and behaviors of listeners in video podcasting.

Knowing where listeners tune in and their habits on those platforms is critical for brands and agencies. You need to create content for their preferences.

In the latest Sounds Profitable and CoHost report, Sound You Can See, we dive into the latest insights and data on video in the podcast landscape.


The Sound You Can See report highlights
key insights into podcast listeners including:

Monthly video podcast consumers
are more likely to become
weekly consumers

59% of video
podcast consumers turn
to YouTube

64% of podcast listeners found YouTube to be a better podcast experience compared to audio-only formats


This report gives brands and agencies insights into:

Video consumption habits

Preferred podcast video formats

Listener preferences between audio and video


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


"Video is a medium that brands and agencies can't afford to ignore in podcasting. It not only amplifies the reach and impact of podcast content but also adds a layer of engagement that audio alone can't achieve. Providing a visual element enhances listener connection, brings stories to life, and expands distribution channels. In an era where multi-format content reigns, leveraging video in podcasting is not just an option, but imperative."

-Stacey Orth, COO @ Quill Inc. and CoHost

Get the latest insights on video podcasting.

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

The Power of Brands in Podcasts

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Download the full report

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Download the report now to understand 2023’s podcast and listener landscape.


State of Podcast Agencies Report 2023

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Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.


The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.

45% of podcast agencies are struggling with resourcing

Download the report to explore the podcast agency landscape

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