For brands, understanding your podcast audience isn’t just a strategic move, but an essential one.
Explore insights about branded podcast listeners, opportunities to engage them, their perceptions of the medium, and their attitudes towards video in our latest sponsored report.
41%
of Americans 18+ say they would be likely
to listen to a podcast about a favorite brand
63%
of brand fans say that they recommend
podcasts to their social circle
48%
of listeners find new
podcasts on YouTube
Branded and video podcast
consumption habits
Listener demographics and
attitudes toward branded podcasts
Opportunities businesses
are leaving on the table
Where branded podcast
listeners find their podcasts
Eric Babakhanian, Director of Audience Growth @ Quill Inc. and CoHost
Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.
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The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45% of podcast agencies are struggling with resourcing
The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.
Discover impactful insights to help steer your brand in the right direction for podcast success
Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.
CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.
Since launching, the majority of brands are still producing and releasing podcast content to date, with active branded podcasts releasing content for an average of 3.5 years.
This suggests that brands are finding success in the medium.
Mid-length podcasts are the top-rated among branded podcasts
Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.
Discover our Q3 podcast industry recap
Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.
For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.
Showcasing audio newsmakers including companies, launches, and events
Download the full report for Q3's top trends, key releases, expert insights, and more.
