State of Podcast Agencies Report

Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.

The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.


This report will highlight:


of podcast agencies are
struggling with resourcing


Tools are used on average
during a clients journey


Of podcast agencies are using word
of mouth to acquire new customers


For agencies, this report will:

Give data points to
benchmark your company

Provide insight into podcast
agency pain points

Uncover the needs
of agency clients

Explore areas of
opportunity and growth


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


“Podcast agencies have never been more valuable. Brands and their agencies see us as leaders in the space and are looking for a trusted source to lead their podcast creative, audience growth, and project management. Podcasts are still very much seen as a specialized service and podcast agencies meet that need by providing a turnkey solution.”

Roger Nairn, Founder & CEO, JAR Audio

Download the report to explore the podcast agency landscape

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

Podcast Social Media Calendar

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Take advantage of the power of social media marketing to grow your podcast


Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.

CoHost’s Social Media Planner will help you create engaging and impactful content

Stay on top of your post times and dates

CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.


Podcast Analytics Template

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Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.

Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.

You should be tracking your podcast analytics either weekly, monthly or by episode release.


Download the full report and uncover insights, benchmarks and more from pro podcasters

Download the full report and uncover insights, benchmarks and more from pro podcasters.


The State of Branded Podcasts 2022

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Discover impactful insights to help steer your brand in the right direction for podcast success


Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.

CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.

Since launching, the majority of brands are still producing and releasing podcast content to date, with active branded podcasts releasing content for an average of 3.5 years.

This suggests that brands are finding success in the medium.

Mid-length podcasts are the top-rated among branded podcasts

Key Takeaways From the State of Branded Podcasts 2022 Report

Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.

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