Podcast agencies have solidified their place in helping brands, pro-podcasters, and networks create series that resonate with global audiences and make an impact. But what constraints, opportunities, and information gaps impact the agency landscape today?
In the State of Podcast Agencies 2024, we dive into the latest insights and data on the current podcast agency landscape.
33%
Trackable ROI (33%) is the largest constraint on client success
88%
Word-of-mouth (88%) & referrals (81%) acquire the most customers for podcast agencies
83%
Most agencies (83%) still rely on downloads to measure client success
The challenges and constraints faced by agencies and their clients
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How agencies measure client success
The most common and top-performing channels for agency growth
Trend predictions for the next five years
Stacey Orth, COO @ Quill Inc. and CoHost
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.
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The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45% of podcast agencies are struggling with resourcing
The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.
Discover our Q3 podcast industry recap
Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.
For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.
Showcasing audio newsmakers including companies, launches, and events
Download the full report for Q3's top trends, key releases, expert insights, and more.
