Q3 2023 Podcasting Report

Discover our Q3 podcast industry recap

Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.

For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.


The Q3 Podcasting Report highlights the
latest podcast data including:

Podcast listeners are nearly as likely to listen
to a branded podcast as they are to a celebrity show

68% of listeners prefer host reads where it’s
clear that the host uses the product or service

Americans are listening to more on-demand audio
(podcasts, music services) than live audio (radio)


The Q3 Podcasting Report will:

Reveal Q3’s latest
podcast stats

Report new podcast technology like advanced
audience demographics and AI voice cloning

Showcase audio newsmakers
including companies, launches, and events

Highlight the quarter’s
top podcast releases


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


"Staying up to date on the state of podcasting isn’t just an advantage, but a necessity. Understanding the pulse of podcasting trends helps you make informed decisions, create engaging content, and connect authentically with your audience. Our Q3 Podcasting Report summarizes the essential data, launches, events, and companies that represent the evolving audio landscape, empowering you to shape strategies that resonate with audiences and make an impact.”

Fatima Zaidi, Founder and CEO, Quill Inc. and CoHost

Download the full report for Q3's top trends, key releases, expert insights, and more.

We’re happy to see that you’re interested in podcast marketing. We hope you find the tips and insights throughout this report useful in growing your podcast audience.

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

Q2 2023 Podcasting Report

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The first half of 2023 has come with a wave of thrilling innovations and milestones in podcasting.


For agencies, brands, or marketers looking to take their branded podcast to new heights, this Q2 podcasting recap will keep you informed and ahead of the curve on the latest trends in the industry.

Dive into the latest developments and noteworthy achievements that have shaped the landscape of branded podcasts in the second quarter of 2023

Download the full report and uncover latest insights, trends, and more from the podcast industry.


A Brand’s Guide to Podcast Analytics

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Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.


This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.

With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.

This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.

Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.

Harnessing the Power of Podcast Analytics to Drive Brand Success

At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.

That's where podcast analytics come into play.

By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.

These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.


State of Podcast Agencies Report 2023

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Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.


The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.

45% of podcast agencies are struggling with resourcing

Download the report to explore the podcast agency landscape

The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.