Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.
You should be tracking your podcast analytics either weekly, monthly or by episode release.
Tailor their content to
Enhance sponsorship and
Verify that their show is
reaching the right audience
and weekly podcast
Reach metrics such
as downloads and
Engagement metrics such
as average consumption
rate and reviews/ratings
Audience profile information
such as location and preferred
Alison Osborne, Director of Growth Marketing at Quill and CoHost
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