In the ever-evolving podcast landscape, 2023 has been full of exciting innovations and breakthroughs already.
Whether you're an agency, company, or marketer looking to level up your branded podcast, this podcast highlights recap will keep you in the loop and on top of the latest trends in the industry.
464.7 million
podcast listeners
globally
23.56 billion
The podcast industry market
is valued at 23.56 billion
53 %
of Americans aged 12-54 have listened
to a podcast in the past month
Unveil Q1’s key podcast metrics
Track the evolving podcast landscape through technology like AI
Reveal industry game-changers including new products, features, and shows
Provide you with the most significant podcasting events and headlines
Eric Babakhanian, Director of Audience Growth at Quill and CoHost
Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.
This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.
With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.
This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.
.png)
Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.
At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.
That's where podcast analytics come into play.
By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.
These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.
Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.
Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.
You should be tracking your podcast analytics either weekly, monthly or by episode release.
Download the full report and uncover insights, benchmarks and more from pro podcasters
Download the full report and uncover insights, benchmarks and more from pro podcasters.
Exploring the challenges and opportunities for professional podcasters
The professional podcasting and audio creation industry can be shrouded in mystery, that's why CoHost asked podcasting professionals about what challenges they faced when creating and promoting a podcast.
The 2022 Podcaster Insights Survey uncovered pro podcasters' views of creating, distributing, and growing a show.
CoHost designed our podcasting platform with audience growth in mind. From SEO-optimized podcast websites, to automatic transcripts that help with search discoverability, and one-click publishing to all listening platforms, growing your audience is easier than ever.
Creators need better podcast analytics
CoHost’s robust analytics let podcasters easily see all of their download data in one place, including metrics fromSpotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Get insights about how your audience is downloading via Campaigns tracking links and comprehensive audience profiles including demographics, consumption rates and popular download times.
