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CoHost’s Ultimate Podcast Analytics Dictionary

Every podcast metric worth knowing, defined in plain English, so you can read your data, report it with confidence, and know exactly what's working.

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What’s inside

For B2B brand marketers, this dictionary covers:

Podcast ROI metrics for awareness, engagement, and sales
Engagement metrics including consumption rate and listen-through rate
Advanced tools like B2B Analytics and Audience Demographics that reveal who's listening

While it hasn’t always been easy to track podcast analytics, the tools we use to measure performance are improving every day.

For marketers looking to make informed decisions and maximize their podcast’s impact, this dictionary will give you the key terms you need to feel confident in executing data-driven audio strategies.

A successful podcast strategy isn't just about compelling content; it's about understanding your audience at a granular level. Analytics let us make data-driven decisions, craft episodes that resonate, and drive growth. For marketers, that's not a choice, it's a necessity.

Alison Osborne, VP of Marketing, Quill & CoHost