While it hasn’t always been easy to track podcast analytics, the tools we use to measure performance are improving every day.
For marketers looking to make informed decisions and maximize their podcast's impact, this dictionary will give you the key terms you need to feel confident in executing data-driven audio strategies.
Provide experts insights on how you can harness these analytics to create a podcast that meets your specific goals
Demystify podcast industry jargon with a comprehensive list of need-to-know podcast terms and definitions
Provide experts insights on how you can harness these analytics to create a podcast that meets your specific goals
How to calculate podcast
ROI for awareness, engagement,
and sales
Engagement analytics
including consumption rate
and listen-rate
Cutting-edge analytics tools
like Audience Advanced Demographics
and B2B Analytics
Cutting-edge analytics tools
like Audience Advanced Demographics
and B2B Analytics
Alison Osborne, VP of Marketing, Quill Inc. and CoHost
Discover our Q3 podcast industry recap
Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.
For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.
Showcasing audio newsmakers including companies, launches, and events
Download the full report for Q3's top trends, key releases, expert insights, and more.
Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.
This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.
With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.
This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.
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Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.
At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.
That's where podcast analytics come into play.
By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.
These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.
Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.
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The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45% of podcast agencies are struggling with resourcing
The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.
