Having an understanding of who your target listener is, what their interests are, and where you can find them is key before you’ve started a podcast but also valuable post-launch.
Download our free Ideal Listener Profile worksheet to identify your target listener, information that you can share with your team and other stakeholders so they can understand who exactly your podcast is targeting.
Tailor your content
Enhance advertising and sponsorship opportunities
Create a show that proves ROI
Help you discover
your target audience
Pinpoint demographic, behaviour,
and psychological characteristics
Refine your ideas to
reach your ideal listener
Drive your marketing strategy
and content creation
Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.
This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.
With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.
This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.
Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.
At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.
That's where podcast analytics come into play.
By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.
These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.
2023 has been full of exciting news, updates, and breakthroughs for the world of branded podcasts.
Explore a recap of Q1's podcasting highlights.
Immerse yourself in Q1's most significant podcasting events and headlines. Discover the latest news from industry giants like Wondery, Amazon, Spotify, and YouTube, as they continue to shape the podcasting landscape.
With more than 5 million podcasts in existence(and counting), there are new shows launching all the time. Here are just a few that have launched in Q1.
The podcast industry hit the ground running in 2023
Read the report now to uncover Q1 2023's new products, tools, and launches.
Learn who branded podcast listeners are and their attitudes toward brands in audio.
More than 40% of Americans 18+ say they would be likely to listen to a podcast about a favorite brand
A Brand Fan who listens to podcasts with other people (co-listening)brings at least an additional 1.5 people to that listening occasion
48% of listeners find new podcasts on YouTube
Uncover insights, opportunities, and data on the power of brands in podcasts