Podcast Competitor Research Template

Understand how to make your podcast stand out from your competitors

Whether you have an existing podcast or are just getting started, understanding your competitive landscape and how you match up to other shows is an insightful exercise.

This free Competitor Research template helps you differentiate your podcast against competitors, as well as provides prompts and examples on how your show can stand out.


Competitor research is important for:

Improving your content

Addressing gaps in the market

Creating a strategy and direction for your show


The Podcast Competitor Research Template gives brands and agencies the ability to:

Help you identify who your
podcast competitors are

Provide direction on how
to differentiate your show

Benchmark your show
against other podcasts

Assist you in evaluating your
competitors’ performance


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


“Understanding your competitors is key to podcast success; it helps you identify market gaps, refine your content strategy, and establish your unique voice in the crowded podcasting landscape.”

Alison Osborne, Director of Growth Marketing at Quill & CoHost

Download the template now to learn how to stand apart from your competitors

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

Q1 Podcasting Report 2023

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2023 has been full of exciting news, updates, and breakthroughs for the world of branded podcasts.

Explore a recap of Q1's podcasting highlights.


Immerse yourself in Q1's most significant podcasting events and headlines. Discover the latest news from industry giants like Wondery, Amazon, Spotify, and YouTube, as they continue to shape the podcasting landscape.

With more than 5 million podcasts in existence(and counting), there are new shows launching all the time. Here are just a few that have launched in Q1.

The podcast industry hit the ground running in 2023

The Q1 Podcasting Report uncovers key data about the audio landscape

Read the report now to uncover Q1 2023's new products, tools, and launches.


Q2 2023 Podcasting Report

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The first half of 2023 has come with a wave of thrilling innovations and milestones in podcasting.


For agencies, brands, or marketers looking to take their branded podcast to new heights, this Q2 podcasting recap will keep you informed and ahead of the curve on the latest trends in the industry.

Dive into the latest developments and noteworthy achievements that have shaped the landscape of branded podcasts in the second quarter of 2023

Download the full report and uncover latest insights, trends, and more from the podcast industry.


Q3 2023 Podcasting Report

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Discover our Q3 podcast industry recap


Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.

For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.

Showcasing audio newsmakers including companies, launches, and events

Download the full report for Q3's top trends, key releases, expert insights, and more.