The first half of 2023 has come with a wave of thrilling innovations and milestones in podcasting.
For agencies, brands, or marketers looking to take their branded podcast to new heights, this Q2 podcasting recap will keep you informed and ahead of the curve on the latest trends in the industry.
of podcast listeners spend nearly
six hours a day with audio, 38% more
time than the average American
of Americans over 12
have listened to a podcast
in the last week
Spotify surpassed Apple as
the top listening platform (24% tuning minutes);
YouTube (23%); and Apple (18%)
key podcast data
Track cutting-edge podcast technology
like voice cloning and personalized advertising
Highlight industry power-players
including new products, tools, and launches
Summarize the quarter’s top
podcasting events and news stories
Alison Osborne, VP of Marketing, Quill Inc. and CoHost
Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.
This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.
With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.
This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.
Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.
At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.
That's where podcast analytics come into play.
By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.
These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.
Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.
The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45% of podcast agencies are struggling with resourcing
The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.
2023 has been full of exciting news, updates, and breakthroughs for the world of branded podcasts.
Explore a recap of Q1's podcasting highlights.
Immerse yourself in Q1's most significant podcasting events and headlines. Discover the latest news from industry giants like Wondery, Amazon, Spotify, and YouTube, as they continue to shape the podcasting landscape.
With more than 5 million podcasts in existence(and counting), there are new shows launching all the time. Here are just a few that have launched in Q1.
The podcast industry hit the ground running in 2023
Read the report now to uncover Q1 2023's new products, tools, and launches.