Q2 2023 Podcasting Report

Explore Q2’s podcasting highlights

The first half of 2023 has come with a wave of thrilling innovations and milestones in podcasting.

For agencies, brands, or marketers looking to take their branded podcast to new heights, this Q2 podcasting recap will keep you informed and ahead of the curve on the latest trends in the industry.


The Q2 Podcasting Report highlights the
latest podcast data including:

38 %

of podcast listeners spend nearly
six hours a day with audio, 38% more
time than the average American

31 %

of Americans over 12
have listened to a podcast
in the last week

24 %

Spotify surpassed Apple as
the top listening platform (24% tuning minutes);
YouTube (23%); and Apple (18%)


For brands and agencies this report will:

Reveal Q2’s
key podcast data

Track cutting-edge podcast technology
like voice cloning and personalized advertising

Highlight industry power-players
including new products, tools, and launches

Summarize the quarter’s top
podcasting events and news stories


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


“Backed by meticulous research and insightful data analysis, this report equips brands, agencies, and marketers with invaluable insights to make informed decisions, capitalize on growth opportunities, and stay ahead of the competition.”

Alison Osborne, VP of Marketing, Quill Inc. and CoHost

Download the full report and uncover latest insights, trends, and more from the podcast industry

We’re happy to see that you’re interested in podcast marketing. We hope you find the tips and insights throughout this report useful in growing your podcast audience.

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

A Brand’s Guide to Podcast Analytics

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Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.


This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.

With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.

This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.

Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.

Harnessing the Power of Podcast Analytics to Drive Brand Success

At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.

That's where podcast analytics come into play.

By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.

These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.


State of Podcast Agencies Report 2023

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Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.


The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.

45% of podcast agencies are struggling with resourcing

Download the report to explore the podcast agency landscape

The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.


Q1 Podcasting Report 2023

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2023 has been full of exciting news, updates, and breakthroughs for the world of branded podcasts.

Explore a recap of Q1's podcasting highlights.


Immerse yourself in Q1's most significant podcasting events and headlines. Discover the latest news from industry giants like Wondery, Amazon, Spotify, and YouTube, as they continue to shape the podcasting landscape.

With more than 5 million podcasts in existence(and counting), there are new shows launching all the time. Here are just a few that have launched in Q1.

The podcast industry hit the ground running in 2023

The Q1 Podcasting Report uncovers key data about the audio landscape

Read the report now to uncover Q1 2023's new products, tools, and launches.