The first half of 2023 has come with a wave of thrilling innovations and milestones in podcasting.
For agencies, brands, or marketers looking to take their branded podcast to new heights, this Q2 podcasting recap will keep you informed and ahead of the curve on the latest trends in the industry.
31% of Americans over 12 have listened to a podcast in the last week
Podcast listeners spend nearly six hours a day with audio, 38% more time than the average American
Spotify surpassed Apple as the top listening platform (24% tuning minutes); YouTube (23%); and Apple (18%)
Reveal Q2’s key podcast data
Track cutting-edge podcast technology like voice cloning and personalized advertising
Highlight industry power-players including new products, tools, and launches
Summarize the quarter’s top podcasting events and news stories
Alison Osborne, VP of Marketing, Quill Inc. and CoHost
Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.
Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.
You should be tracking your podcast analytics either weekly, monthly or by episode release.
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Download the full report and uncover insights, benchmarks and more from pro podcasters
Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.
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The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45% of podcast agencies are struggling with resourcing
The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.
The first half of 2023 has come with a wave of thrilling innovations and milestones in podcasting.
For agencies, brands, or marketers looking to take their branded podcast to new heights, this Q2 podcasting recap will keep you informed and ahead of the curve on the latest trends in the industry.
A Brand's Guide to Podcast Analytics is designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.
This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.
With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.
This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.
Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.
At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.
That's where podcast analytics come into play.
By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.
These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.
