State of Branded Podcasts Report

Discover impactful insights to help steer your brand in the right direction for podcast success

Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.

CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.


The survey uncovered key information
‍about the pro podcaster landscape:


Of branded podcasts are an
Interview/Discussion style format

21 to 30

Minute long branded
podcasts are the top rated


Of Branded
Podcasts are B2C


The State of Branded Podcasts 2022 Report gives brands and agencies the ability to:

Benchmark their show against
top-performing branded podcasts

Provide insight into
best practices for podcasts

Contextualize the current state
of the branded podcast landscape

Refine their podcast strategy
using up-to-date industry data


Drive reach, growth, and revenue for your branded podcast


Unlock analytics to show who your podcast
listener is and what resonates with them


“We’re trying to reach busy executives who typically don’t have the time to leave feedback or rate our podcast. We measure success based on our Average Consumption Rate, this tells us how much of our audience is engaging with our content.”

Randy Frisch, Host of The Marketer’s Journey by Uberflip

Download the full report and uncover insights, benchmarks and more from brands

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Unlock the full potential of your podcast and see who’s really listening

Maximize insights into your podcast audience, engagement, and ROI


Additional Reports to Explore

2022 Podcaster Insights Survey

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Exploring the challenges and opportunities for professional podcasters


The professional podcasting and audio creation industry can be shrouded in mystery, that's why CoHost asked podcasting professionals about what challenges they faced when creating and promoting a podcast.

The 2022 Podcaster Insights Survey uncovered pro podcasters' views of creating, distributing, and growing a show.

CoHost designed our podcasting platform with audience growth in mind. From SEO-optimized podcast websites, to automatic transcripts that help with search discoverability, and one-click publishing to all listening platforms, growing your audience is easier than ever.

Creators need better podcast analytics

Podcaster tip

CoHost’s robust analytics let podcasters easily see all of their download data in one place, including metrics fromSpotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Get insights about how your audience is downloading via Campaigns tracking links and comprehensive audience profiles including demographics, consumption rates and popular download times.


Podcast Analytics Template

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Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.

Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.

You should be tracking your podcast analytics either weekly, monthly or by episode release.


Download the full report and uncover insights, benchmarks and more from pro podcasters

Download the full report and uncover insights, benchmarks and more from pro podcasters.


Podcast Social Media Calendar

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Take advantage of the power of social media marketing to grow your podcast


Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.

CoHost’s Social Media Planner will help you create engaging and impactful content

Stay on top of your post times and dates

CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.

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